Tobacco Policy Trend Alerts

On this page we provide links to several recent American Lung Association reports about new tobacco industry marketing tactics and tobacco use trends. These reports were produced as part of the American Lung Association's Tobacco Policy Project. We plan to add more content to this section as it is created.

An Emerging Deadly Trend - Waterpipe Tobacco Use
This trend alert looks at the science behind hookah tobacco use, a relatively new tobacco use trend in the United States, and seeks to correct the misperception that hookah tobacco use is harmless.
From Joe Camel to Kauai Kolada - The Marketing of Candy - Flavored Cigarettes
This trend alert summarizes the history of different flavorings in cigarettes, provides evidence of how these new types of cigarettes appeal to youth, and describes state and federal efforts to prohibit their sale.
Alcohol-Flavored Cigarettes - Continuing the Flavored Cigarette Trend
This trend alert addendum describes how R.J. Reynolds recently sold alcohol-flavored cigarettes as part of a broader promotional campaign linking smoking to alcohol use and gambling, and summarizes some new research on flavored cigarettes.

Last updated: 3/19/08